Spinning Science Project

Let’s take a trip.


How about space.



Apple released a commercial “introducing the biggest iPad ever” last year. The commercial looks epic; switching between images of nebulae, Jupiter and its moon, Saturn, and even a black hole. It gives us an opportunity to travel from galaxy to another, from a colourful nebulae to what seems like an eclipse. There’s even an alternative soundtrack that cues the images to change, bringing out the different sounds and colours of the universe.

The advertisement closes with a woman using the product — on its screen the applications Sky Guide and Procreate, two well-known astronomy apps. As we go into depths about this ad, let me make a statement. This is an attention grabber.

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